Lidl trials Scottish loyalty cards

The German discount powerhouse started testing a loyalty scheme in Scotland and has sent out 4m “smarter shopping” cards by direct mail, through newspapers and via its 90 Scottish stores.


Lidl has begun testing a loyalty scheme in Scotland as the discounter tries to keep up the pace of growth in the face of a fightback by major supermarkets.

Lidl, which has about 620 stores in England, Scotland and Wales, said the smarter shopping card was not a loyalty card as it did not rely on building up points over time and the grocer would not be collecting data on shoppers or asking for contact information.



Prague, 24 August 2015